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Five holiday advertising lessons for brands planning for Black Friday now

Black Friday and Cyber Monday have evolved into a weeks-long shopping event. That makes early planning more critical than ever. Drawing on insights from brands like Bylt, Tecovas, Manscaped and Bearbottom Clothing, these five key findings help marketers sharpen their holiday ad strategies. Sponsored by Tatari.

We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.

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