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Beyond ‘Wahala’: What inDrive’s campaign teaches about winning consumers in a tough economy

Nigeria’s economy has become one of resilience, adaptation and relentless survival. Businesses are battling inflation, exchange rate volatility, rising operational read more Beyond ‘Wahala’: What inDrive’s campaign teaches about winning consumers in a tough economy

Beyond ‘Wahala’: What inDrive’s campaign teaches about winning consumers in a tough economy

We haven't written up this one. BusinessDay Nigeria has the full story — the link below goes straight to it.

Read the original at businessday.ng →

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