Ban on use of children in fundraising campaigns

The National Center for the Non-Profit Sector has introduced a draft set of rules aimed at regulating fundraising activities, with a particular focus on prohibiting the use of children in such campaigns. The regulations, which aim to enhance transparency and credibility in fundraising, were published for public feedback on the Istitlaa public survey platform until September 10.

These rules seek to govern various aspects of fundraising, from obtaining licenses and managing in-kind donations to advertising campaigns and contracting with external entities.

Key provisions include stringent requirements for obtaining a fundraising license, such as possessing a legal basis for the activity, meeting certain governance standards, and demonstrating a clean record without significant violations in the year prior to applying. Applicants must also secure necessary approvals and submit a detailed plan outlining their fundraising goals and associated expenses.

Advertising related to fundraising is heavily regulated. Licensed entities and their contractors are required to adhere to regulations concerning media and publishing, combating cybercrime, and protecting personal data. Advertisements must include a QR code linking to the "Donate Safely" service, allowing donors to verify the legitimacy of the license.

Misleading, exaggerated, or inaccurate information, as well as language suggesting guaranteed rewards or misinterpretations of religious texts, are prohibited. Importantly, advertisements are not allowed to depict children or include content that could tarnish the reputation of charitable work or generate controversy.

Privacy protection is a significant concern, with rules prohibiting the use of children in advertising or exploiting their humanitarian circumstances. Individuals must consent to the use of their personal contact information for promotional messages, and they can opt out at any time. Photography within the vicinity of the Two Holy Mosques and their courtyards requires prior approval from the General Presidency for the Affairs of the Two Holy Mosques, and the use of the mosques' names, symbols, or staff's images in advertisements is also restricted.

Transparency is emphasized through guidelines requiring advertisers to disclose the fundraising target, remaining amount needed, campaign expenses, and the value of advertising or other costs deducted from donations. The draft law mandates the use of official receipts for in-kind donations, the designation of secure storage facilities, and compliance with technical and health standards.

Unusable donations can be sold with prior approval from the center, with proceeds directed to beneficiaries or used to offset donation collection expenses.

Licensed entities are required to establish compliance policies and mechanisms for managing donations, addressing conflicts of interest, and handling complaints. This comprehensive approach aims to safeguard the integrity and ethical standards of fundraising activities.