Apple launches new iPhones next month. What's inside the phone is a much bigger deal.
Apple has been promising a new, improved Siri for two years. It's finally coming out next month. Tech columnist Joanna Stern has been trying it.
Apple is set to unveil a new line of gadgets next month, with the most significant developments being a revamped version of Siri and a potentially groundbreaking device from OpenAI. Veteran gadget-watcher Joanna Stern believes that the new Siri will be a game-changer, finally delivering on its promises of being genuinely useful.
Meanwhile, Jony Ive is working on a family of new devices for OpenAI, with the first one rumored to be a doughnut-shaped, roughly $300 smart speaker. Stern is optimistic about the new Siri, having tested it in the iOS 27 beta since June and found that it pushes users to engage with it more frequently. The new device could be used to interact with various Apple applications, making it a potentially more versatile tool than traditional smartphones.
However, Stern remains skeptical about the OpenAI gadget, questioning its necessity and potential usefulness compared to a smartphone.
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