Aberdeen is back in the FTSE 100 but is Interactive Investor holding it up?
Five years ago former Aberdeen chief executive Stephen Bird made what would prove to be a disastrous choice when he chose to rebrand the investment manager abrdn. The decision was widely mocked across the Square Mile – including earning the odd jibe in these pages. Some have called Bird’s decision the beginning of his downfall [...]
Aberdeen Asset Management has returned to the FTSE 100 market, but some are questioning whether Interactive Investor, the firm's online platform, is the key to its success. Five years ago, former CEO Stephen Bird controversially rebranded the company as abrdn, a move that was widely criticized. Despite this setback, Bird's most successful decision was acquiring Interactive Investor in 2022 for £1.5 billion.
Initially, many doubted the purchase, with some shareholders opposed and the CEO acknowledging it as a "high price" to pay. However, the platform has since thrived, generating net inflows of £6.8 billion in the first half of the year and attracting over 525,000 customers. Aberdeen's share price has risen by 22.8% over the past year, largely driven by Interactive Investor's performance.
While the acquisition has proven successful, the firm still faces challenges with its adviser and wealth arms, which have widened outflows and lagged behind targets for net inflows. Some investors argue that relying too heavily on Interactive Investor could hinder Aberdeen's growth, as the platform may not address issues in other struggling divisions.
Nonetheless, Interactive Investor remains a key asset for the company, having become a valuable asset in the midst of Aberdeen's struggles.
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