12 Korean Beauty Brands Endorsed by K-Pop Stars and Skincare Junkies Alike
K-beauty has plenty of viral-worthy products to try, including an $18 sunscreen and a $25 cushion foundation that BTS has put on our radar.
Korean beauty, or K-beauty, has transcended borders and become a major trend in global pop culture. K-pop idols regularly showcase their favorite skincare, makeup, and hair care products, helping promote some of Korea's most sought-after brands. The influence of these stars has led to increased popularity of K-beauty in the United States, with many brands now available through retailers like Amazon and Ulta. Here are some products endorsed by K-pop stars that have caught the attention of beauty enthusiasts worldwide.
The Laneige Lip Sleeping Mask, now featuring a two-scent customizable option, is a hit among K-pop fans. Developed in collaboration with BTS' Jin, this customizable lip treatment combines Berry Fruit Complex, vitamin C, murumuru seed butter, and shea butter to create a soft, hydrated pout. Another fan favorite is the Mediheal Vita Collagen Under Eye Patches, endorsed by Minnie from (G)I-DLE and popularized by TWS members and BTS.
These affordable eye patches have been a go-to for achieving a youthful appearance, with endorsements from Super Junior's Eunhyuk and other K-pop idols. Lastly, the Etude Soonjung pH 6.5 Whip Cleanser, a product endorsed by LE SSERAFIM member Kazuha, offers a gentle, unscented cleanser that's free of animal-derived ingredients and common irritants. This cult favorite is now available at Ulta.com.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
