Your AI agent may be ready. Your sales motion probably isn’t.
Presented by Salesforce Interested buyers don't generate revenue. Live customers do. That's the lesson I keep drawing from watching hundreds of ISV partnerships navigate the agent economy over the last 18 months. The companies pulling ahead aren't winning on features. They're winning because customers can move from discovery to live deployment in hours, while competitors are still negotiating…
AI agents are becoming increasingly important in the sales process, but many companies are still struggling to create effective sales motions. According to Salesforce, buyers interested in a product do not generate revenue, but live customers do. Companies that succeed in the agent economy do so by enabling customers to move from discovery to deployment in a matter of hours, while competitors are still negotiating contracts or dealing with other delays.
The gap between a buyer saying "yes" and a customer actually using the product is where too many deals lose momentum. To win in a crowded market, companies must focus on making it easy for customers to discover, buy, and deploy their products quickly. AgentExchange, a platform provided by Salesforce, helps ISVs streamline this process by providing a single destination for apps, agents, and integrations that extend and connect to Salesforce and Slack.
By addressing the traditional procurement friction points that slow deals, AgentExchange helps customers discover, purchase, and deploy a product in the same day, rather than weeks. This enables revenue to scale without scaling headcount, improves pipeline coverage, and increases net recurring revenue by allowing customers to expand through a frictionless channel.
Written by urgent.news from VentureBeat's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
