Wix launches Symphony – giving small businesses their own AI workforce

Wix has introduced Symphony, an AI agent platform specifically designed for small and medium-sized businesses (SMBs). This innovative platform aims to provide SMBs with a dedicated team of AI agents tailored to their unique business needs, goals, and workflows.

Unlike traditional AI tools that simply follow instructions, Symphony leverages the vast experience and data accumulated from supporting hundreds of millions of businesses worldwide. The central AI agent, called Maestro, comprehends the business operations, determines what requires attention, and assigns the appropriate AI agent for each task, much like a team of human employees.

Symphony's AI agents operate within approved workflows, executing tasks, connecting with existing tools, and generating comprehensive reports. These reports include updates, analytics, and critical actions that require approval. Each day, the agents convene for a "morning meeting," providing a summary of completed work, highlighting remaining tasks, and identifying new opportunities based on business activity, customer behavior, and current trends.

In addition to its core functionality, Symphony incorporates a built-in quality review layer. This feature includes a dedicated agent that thoroughly examines work before presentation, ensuring accuracy and reliability.

Wix has launched Symphony through a tiered subscription model, positioning it as the ideal AI agent orchestrator for SMBs. Ronny Elkayam, Wix's COO, emphasized that the platform is specifically crafted to cater to the operational needs of small businesses, integrating Wix's two decades of SMB expertise with a coordinated multi-agent system.

This system learns the nuances of each business, takes action, and supports owners in growing their enterprises more swiftly and confidently. With Symphony, any SMB owner can assemble the precise team required to scale their business.