Vietcombank returns to top spot in Bank Satisfaction Rankings 2026

The Vietcombank Bank Satisfaction Rankings 2026 have once again crowned Vietcombank as the top bank in Vietnam, according to the annual benchmark released on August 10 by Decision Lab. Vietcombank achieved a net satisfaction score of 86.8, edging out the second-placed Techcombank with a score of 85.9. MB Bank also showed improvement, rising to third place with a score of 85.6. The top four banks were separated by less than five points, indicating a highly competitive environment.

Vietcombank's deputy general director, Le Hoang Tung, attributed the achievement to the bank's commitment to providing a customer-centered experience. He emphasized that the recognition would serve as a strong motivator to maintain a safe, effective, and sustainable growth trajectory.

Notable movements within the top 10 included HSBC rising four places to join the five highest-ranked banks. Timo and Bac A Bank recorded the largest rank improvements, while BIDV, ACB, and HD Bank remained within the top 10. The list comprised state-owned, private, and international banks, demonstrating that high customer satisfaction is no longer exclusive to any particular group.

The wide gap between the top and bottom scores—less than 10 points separating first and tenth place—highlighted the potential impact of even modest gains in customer satisfaction. Manpreet Singh, head of customer propositions & marketing for HSBC Vietnam, praised the bank's customers for their trust and commitment to delivering value through simpler, safer, and more seamless experiences.

Every bank in the top 10 scored above 77 on the net satisfaction scale, and the top and bottom scores were separated by a maximum of 10 points. As the competition remained highly concentrated, the pace of improvement rather than the absolute score became crucial in determining a bank's ranking. The Top Improver Rankings identified banks making significant gains year-over-year, with SeA Bank leading the charge with a 13.7-point increase, followed by Timo and Vikki.