Take-Two CEO defends timed Netflix exclusive GTA 6 extended look, says it's 'part of Rockstar Games' marketing strategy'

Take-Two Interactive CEO Strauss Zelnick has defended the upcoming Grand Theft Auto 6 extended look video, which will be available exclusively on Netflix for a limited time. During a Q&A following the publisher's Q1 FY27 financial report, Zelnick addressed the decision to utilize Netflix as the exclusive platform for the video premiere on August 27.

Some critics have expressed concern that fans without a Netflix subscription will have to pay to watch the extended look. However, Zelnick dismissed these concerns, stating that the six-hour delay in making the video available on YouTube for free is not a significant issue for Take-Two. He emphasized that this partnership with Netflix is a first-of-its-kind collaboration and a valuable marketing and distribution partner for Rockstar Games.

Zelnick added that the company works with numerous social media outlets and expressed excitement about the extended look of Grand Theft Auto 6. While he declined to disclose specific details about the video content, fans are speculated to receive a long-awaited gameplay trailer in the extended look. The game, set to be released on November 19 for PS5, Xbox Series X, and Series S, has generated controversy regarding its $100 Ultimate Edition price tag, with the Ultimate Edition reportedly selling more than the Standard Edition.