Spotify’s AI Persona Label to Pluck AI Artists From Your Algorithm
Stamped on artist profiles, it’ll help listeners figure out who’s an AI musician, and who isn’t.
Spotify, the popular music streaming service, is set to introduce an "AI Persona" label to help users identify AI-created artists within its platform. This new addition will be rolled out starting mid-September, appearing in artist profiles, song details, search results, and in the About section of artists' profiles.
The badge will automatically exclude AI artists from personalized recommendations, unless users decide to follow the AI Persona's account or a specific AI music profile. Spotify has outlined its process for identifying AI artists, which includes self-reporting through Spotify for Artists and manual reviews conducted by the company itself.
Artists can be flagged as AI if their public identity on Spotify appears to represent a photorealistic AI-generated identity. When listeners click the AI Persona badge, they will be able to determine whether the artist disclosed their AI identity or if Spotify classified them as AI. Moreover, listeners will soon have the option to flag suspected AI profiles.
Spotify emphasizes that the introduction of the AI Persona label is aimed at verifying an artist's authentic identity, not the method of music creation. This move is among the latest efforts by Spotify to assist listeners in distinguishing between AI and human artists. The streaming service already offers various AI tools to help subscribers curate their listening experience and has implemented artist profile protection, verification badges, and policies to combat deepfakes.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
