Spotify to Label AI Artists on the Platform With New ‘AI Persona’ Badge
The music of artists tagged with the label will be excluded from personalized recommendations on the service.
Spotify has introduced a new "AI Persona" badge for AI-generated artists, set to launch in mid-September. The badge will be visible starting Tuesday, Aug. 11, and will not appear in personalized recommendations. Creators can disclose AI-generated artist profiles from now, but Spotify will also review accounts. If Spotify identifies an account as AI, artists can either self-disclose or appeal.
The badge will indicate if the artist disclosed the AI status themselves or if Spotify reviewed the account. Spotify aims to provide listeners the option to report AI accounts. The new badge focuses on the public identity of the artist, not the song creation process. Spotify launched the AI credits tool in April, allowing artists to disclose AI usage in their songs.
In March, it introduced the "Verified by Spotify" badge for human artists. The platform also rolled out Artist Profile Protection in March to prevent AI spam. The music industry is calling for better AI disclosure measures. In July, major labels proposed two tags for AI-generated and AI-assisted songs. Similarly, IFPI adopted the principles for global charts.
Spotify has also partnered with Universal Music Group and Merlin to allow AI remixing of participating artists' songs, available as a paid add-on for premium subscribers.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
