Spotify to distinguish AI artists from real people and block them from some playlists
Music streaming platform creates ‘AI persona’ label that will appear on profiles and track listings in crackdown on fake performers Spotify is to label AI artists and exclude them from algorithm recommendations as part of a crackdown on fake performers. The world’s largest music streaming platform is creating a label for AI-generated artist identities called “AI personas” that will appear on the…
Spotify is taking steps to distinguish between genuine artists and those created by artificial intelligence, labeling AI-generated musicians as "AI personas" and barring them from personalized recommendations. This crackdown aims to protect the authenticity of music and ensure that listeners can trust the artists they follow. The labels will be visible on artist profiles and track listings in September, blocking AI-generated artists from personalized recommendations by default.
The move comes as Spotify removed 75 million spam tracks over a year, highlighting the prevalence of AI-generated music. Spotify will allow creators to disclose if their identities are AI-generated, using a combination of human review and AI tools to verify the authenticity of artists. AI-created profiles are often used to mask AI-generated tracks, and Spotify believes that listeners value transparency in the music they consume.
The Velvet Sundown, a 70s-style rock band, and Sienna Rose, a soul singer, are examples of AI-created artists that have gained traction on the platform, despite lacking clear AI labels or evidence of real-world performances.
Written by urgent.news from Guardian Technology's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
