Mazda CX-60: A bold bid for Malaysia's premium SUV buyers

Mazda is positioning itself strongly in the premium SUV market with the launch of the CX-60 in Malaysia. The Japanese automaker is targeting established European competitors such as BMW X3, Mercedes-Benz GLC, Volvo XC60 and Lexus NX with an SUV that combines quality, technology and driving dynamics at a more affordable price point.

In a highly competitive market, Mazda believes it can offer a unique proposition through its focus on Japanese engineering, understated luxury and lower ownership costs. Priced starting at around RM200,000 for the 2.5-litre version, the CX-60 is significantly cheaper than many of its European rivals while providing comparable equipment and refinement.

The strategy is to attract buyers who want a premium SUV experience but are becoming more cost-conscious and value-oriented. The CX-60 exudes a more mature image than its smaller sibling, the CX-5, thanks to its long hood, rear-wheel-drive layout and sleek Kodo design language. Inside, the cabin features high-quality materials, elegant finishes and a minimalist layout inspired by Japanese craftsmanship, delivering a premium feel without breaking the bank.

Under the hood, the 2.5-litre naturally aspirated petrol engine, paired with a mild-hybrid system, delivers smooth and progressive power, making it ideal for daily commutes and long-distance trips. The standout feature of the CX-60 is its chassis, which combines precise steering, excellent body control and a rear-biased all-wheel-drive system for a confident and agile driving experience.

While it may not match the performance of turbocharged rivals, the CX-60 offers a balanced blend of driver engagement and everyday comfort that sets it apart in the segment. Since its debut in Malaysia in 2024, the CX-60 has already attracted over 1,000 registrations, proving that there is appetite for Mazda's take on premium motoring among discerning buyers who value substance over status.

The CX-60 is not just a new model; it is a statement of Mazda's ambition to become a credible player in the premium market. Success will be measured by how many buyers are willing to prioritize quality, driving dynamics and value over brand prestige, and the CX-60 makes a strong case that luxury is no longer solely determined by the brand on the bonnet.