Marvel's Spider-Man 2 just had its biggest sales boost in years thanks to Brand New Day
In yet another example of a successful film or TV show raising the profile of a related game , Hollywood blockbuster Spider-Man: Brand New Day has brought new players to the years-old Marvel's Spider-Man 2 game. Read more
Since the release of the 2023 film Spider-Man: Brand New Day, the action game Marvel's Spider-Man 2 has experienced a significant surge in sales. Sony and Insomniac's 2023 open-world game reportedly sold 316,000 copies in the wake of the film's worldwide cinema debut on July 30th. This spike in sales, estimated by Alinea Analytics' Rhys Elliott, translates to an additional $11 million (€8.14 million) in revenue for Sony.
Out of these sales, 20 percent were physical copies, while the remaining 80 percent were digital downloads.
Interestingly, some players opted not to purchase the game outright, choosing instead to subscribe to PlayStation Plus, where the full game is included in the middle Extra tier. The game's popularity soared to over one million daily active users for the first time since its launch three years ago, a testament to the combined effect of the film's success, marketed hype, and strategic discounts.
During the film's theatrical run, Spider-Man 2 was priced at $30 on PlayStation 5, a price point that matches a previous promotion in February, yet has since seen a notable increase in daily sales from 6,300 copies to an estimated 15,000 copies.
The enhanced visibility of Marvel's Spider-Man 2 can also be attributed to the inclusion of new in-game content, such as a costume inspired by the film's Brand New Day storyline. These additions have bolstered the game's appeal and contributed to its substantial lifetime sales of 18.2 million copies, generating over $1.2 billion (€888.6 million) in revenue.
Alinea's estimates indicate that over 92 percent of these sales are on PlayStation 5. Despite the franchise's dominance, Insomniac is taking a break from Spider-Man to develop Marvel's Wolverine game, set for release on September 15th. While this game may not have the same brand recognition as Spider-Man, it could still attract attention through its affiliation with the upcoming Marvel film Avengers: Doomsday, which premieres in December and features several X-Men characters.
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