How Nexular is helping EV makers track and manage connected vehicles

India's electric vehicle market is expected to nearly triple by 2032, primarily driven by two and three-wheelers that support last-mile mobility. However, many manufacturers entered the market without a strategy for managing vehicles post-sale, leading to poor visibility into vehicle locations, battery health, and potential faults.

Mumbai-based startup Nexular aims to address this issue by offering connected hardware, cloud software, and an AI-powered intelligence layer. Founded in 2023 by Joel and Emma Rozada, along with Matthias Hultén, Nexular's three-layer approach includes hardware installed in the vehicle, software for data management, and an intelligence layer that transforms data into actionable features.

The company's unique selling point is its full control over the technology stack, allowing for rapid feature development and deployment. Nexular's hardware device captures data such as location, battery health, and speed, and can remotely disable a vehicle if necessary. Data is stored on private local servers to ensure customer privacy and compliance with local regulations.

The third layer, where Nexular differentiates itself, enables the quick addition of new features such as payment tools, analytics dashboards, and remote-control functions. By owning the entire technology stack, Nexular can release updates faster than competitors using multiple vendors. Nexular's solution transforms connectivity into a business model, offering a one-time hardware fee and a recurring software subscription.

Manufacturers can select individual products or opt for the full platform. The company earns revenue through these sales and subscriptions, as well as by developing software that automates financing, rentals, and battery-swapping services. Nexular has already secured contracts with several OEMs, including motorcycle company Roam and micromobility players Clean Motion and EVX Mobility.

With a commercial pipeline exceeding one million vehicles across India, Southeast Asia, and Africa, the company projects a potential first-year opportunity of $10-20 million.