GTA’s data collection model is defective – Francis Doku
The Chief Operations Officer of Maestro Africa Group, Francis Doku, has said the Ghana Tourism Authority’s data collection model fails to accurately capture tourism’s contribution to Ghana’s economy.
Francis Doku, the Chief Operations Officer of Maestro Africa Group, has criticized the Ghana Tourism Authority's (GTA) data collection model for its inability to accurately represent the tourism sector's contribution to Ghana's economy. During the ninth Showbiz Roundtable held on August 8, 2026, Doku urged the GTA to upgrade its data collection methods.
He pointed out that the GTA's lack of a properly established Tourism Satellite Account hinders its ability to distinguish and accurately capture tourism revenue from other inflows into the Ghanaian economy. According to Doku, the GTA's 2025 annual report reported that approximately 1.3 million tourists visited Ghana, spending an average of GH¢3,320 per person.
However, Doku believes this figure is unrealistic and "defective." He argued that if the Tourism Satellite Account were properly implemented, the true value of tourism receipts would be reflected in the country's economic records.
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