GTA 6 might not cost $100, but most of the people pre-ordering it are buying it at that price, Take-Two reveals
Though many may baulk at the idea of paying $100 (£90) for a game, a lot of the people who pre-ordered Grand Theft Auto 6 bought the more expensive Ultimate edition rather than the $80 (£70) Standard edition. That's according to Strauss Zelnick, CEO of Rockstar parent company Take-Two. Read more
Take-Two CEO Strauss Zelnick revealed that despite some doubts about the $100 (£90) price tag for Grand Theft Auto 6, many pre-order buyers opted for the pricier Ultimate edition instead of the cheaper Standard edition. According to Zelnick, preorders have exceeded expectations, and the majority of those purchasing are those who value the additional content included in the Ultimate edition.
The Ultimate edition offers exclusive in-game items and shops, such as vehicles, weapon variants, outfits, tattoos, hairstyles, vehicle mod shops, clothing stores, tattoo parlors, and beauty salons. Zelnick attributes this to the nature of avid consumers who are more inclined to pre-order. The company recently boosted its earnings forecast for fiscal year 2027 due to the immense excitement surrounding GTA 6, set to release on 19th November.
In response to Sony's decision to halt PlayStation disc manufacturing, Zelnick stated that Take-Two's business is predominantly digital and thus unaffected. The company's latest move involves releasing an extended look trailer on Netflix, airing six hours before it becomes available on YouTube. Zelnick emphasized that this demonstrates Rockstar's willingness to experiment and recommended subscribing to Netflix even if one doesn't already have a subscription.
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