CBS Sports Has a Lot to Live Up to After Banner Year
The Paramount-owned network will rely more on NFC teams this year.
CBS Sports is confident in its ability to maintain its position as the most-watched network in the NFL, despite a few setbacks. Last year, the network achieved a perfect triple crown, being named the league's most-viewed network, the broadcaster with the most-watched single game, and the one with the most-watched broadcast window.
However, the network will be without key fixtures in 2026, such as a Chiefs-Bills game and a Thanksgiving broadcast, both of which have traditionally been major draws. Despite these changes, CBS Sports president and CEO David Berson remains optimistic about the upcoming season. He attributes the success of last year to the network's diverse lineup of matchups, including prominent teams like the Chiefs, Patriots, Ravens, and NFC powerhouses such as the Packers and Vikings.
Berson also highlighted the network's strong relationship with the NFL, citing their shared values of reach, streaming capabilities, and production quality. With the NFL setting a new regular season viewership record and a promising start to the 2026 preseason, CBS Sports is poised to capitalize on the upcoming Nielsen measurement changes that will better capture co-viewing within television households.
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