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Bumble Is Dropping the Rule That Defined It for 12 Years. Now Experts Say It Could Lose Its Edge

The dating app is ending its women-message-first rule and extending reply times as it tries to improve the user experience in an increasingly competitive market.

Bumble Is Dropping the Rule That Defined It for 12 Years. Now Experts Say It Could Lose Its Edge

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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