Bluesky’s active user base is shrinking as its focus expands beyond the app
Over a year following its post-election surge, Bluesky’s mobile app is seeing a continued decline in active users, though its remaining community is still relatively engaged.
Bluesky, a decentralized social network that capitalized on users leaving Elon Musk's X platform following the U.S. elections, is now facing challenges in retaining its active user base. Digital intelligence provider Similarweb reports that Bluesky's mobile app had 10.4 million monthly active users worldwide in June 2026, a 27.2% year-over-year decrease.
Daily active users also declined 25.6% year-over-year in July to approximately 3 million. While Bluesky continues to attract new registered accounts, the data suggests that fewer users are engaging with the app consistently, indicating that some may not have remained long-term. The most significant decline is evident in the fact that Bluesky's monthly active users have fallen more than half from their late-2024 peak, with a 52% drop since then.
Despite the declining numbers, Bluesky's committed user base maintains a 29% stickiness rate, comparable to Threads. Bluesky's CEO, Toni Schneider, is less concerned about the declining app usage and more focused on the success of the underlying protocol, AT Proto, which is being adopted by other social apps and services. The company has also launched new products, such as the AI-powered research tool Attie, and is working on adding support for private data to Bluesky.
This new focus may attract users interested in private networking and communities. Similarweb's data does not necessarily indicate that Bluesky users have migrated to X, as X's mobile user numbers also declined year-over-year. While Threads has seen a rise in daily active users, it remains unclear whether it is benefiting from Bluesky's falling engagement or has attracted new users.
As of June 2026, Bluesky has nearly 46 million registered users, but the company does not disclose specific data on daily or monthly active usage.
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