Beyond certification: How Bawaa the artist is helping young creatives turn talent into opportunity
On a footbridge somewhere in Ghana, traffic moving below him, Bawaa the Artist stands with a brush in hand, filling in the lines of a face on a wall painted in red, gold, and green. A young apprentice stands just behind him holding up a reference photo, watching closely as the portrait comes together stroke by stroke. It's not a gallery. It's not even indoors. But it's exactly where Bawaa says…
Bawaa the Artist, working on a mural in Kumasi, Ghana, demonstrates how the creative industry in Ghana is emerging as an alternative to traditional employment. His studio, SGM, teaches young artists essential drawing and painting skills, instilling confidence in their abilities. Bawaa emphasizes that talent is not the only requirement; finding a platform to showcase and sell their work is equally crucial.
He discourages his students from letting the lack of a certificate deter them from pursuing their artistic passions. Humu Adam, a former student, now creates geometric portraits in the same style as her mentor, proving that talent can be nurtured without formal recognition. Dr. Kwame Adjei Akrasi, a patron who supports Bawaa's work, highlights the market potential for artistic talent.
Both Humu and Dr. Akrasi exemplify the success stories that arise from the studio's approach. The studio's role extends beyond providing training; it offers a platform for artists to be seen, vital for securing customers and funding. Art in Ghana serves as a medium to express memories, experiences, and cultural identity, an invaluable aspect of the country's evolving narrative.
Bawaa's initiative addresses the challenges faced by artists, such as access to quality materials, customer acquisition, and funding, all while fostering entrepreneurship. Sustainable Development Goal 8, emphasizing decent work and economic growth, underscores the importance of spaces like SGM in enabling young people to turn their skills into viable livelihoods.
Bawaa's message is clear: talent should not be stifled by the absence of a certificate. As more young Ghanaians seek alternative employment avenues, initiatives that train, support, and showcase creative talent will increasingly become integral to discussions surrounding employment and opportunity in Ghana. Art transcends mere brushstrokes; it embodies skill development, livelihoods, and recognition, providing a pathway for a new generation of artists in Ghana.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
