Beyoncé Buys Out LVMH for Control of SirDavis Whisky: Reports
The rye whiskey, which retails for $89 a bottle, is now reportedly under the star's control.
Beyoncé has secured a controlling stake in her premium rye whiskey brand SirDavis from her Moët Hennessy partner, LVMH, the luxury conglomerate confirmed on Monday (Aug 10) following weeks of industry speculation. The American-made SirDavis Whisky, launched in September 2024 in collaboration with Moët Hennessy, drew inspiration from Beyoncé's paternal great-grandfather, a Prohibition-era moonshine maker.
While fans and social media followers are aware of Beyoncé's penchant for rare Japanese whiskeys, the brand SirDavis incorporates grains used in Japanese whiskey as well as Scotch, with the spelling altered to match its Scottish roots. LVMH, deeply rooted in Beyoncé's family as her husband Jay-Z also has a whiskey brand partnership with the company, has not independently confirmed these reports, nor did they respond to requests for comment.
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