At-Tahur expands product portfolio with launch of Prema Gelato
At-Tahur Limited (PREMA) announced on Tuesday it had expanded its product portfolio with the launch of Gelato, a premium dairy ice cream. PREMA announced this in a notice to the Pakistan Stock Exchange today. “This launch marks another strategic step towards diversification and expansion of the product portfolio, reinforcing its commitment to providing high-quality options to consumers,” the…
At-Tahur Limited (PREMA) announced on Tuesday that it has expanded its product portfolio with the launch of Prema Gelato, a premium dairy ice cream. This launch represents a strategic move by the company to diversify and grow its offerings, according to PREMA's notice to the Pakistan Stock Exchange. The company emphasized that the introduction of Prema Gelato will bolster its market presence and positively contribute to future growth.
Established in 2007 as a public limited company in Pakistan, PREMA is involved in the production and processing of milk and dairy products. Last year, the company revealed plans to establish a wholly owned subsidiary in Pakistan, which would focus on trading materials such as maize silage, maize corn, and bypass fat.
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