A pain point in my Wall Street schedule inspired me to leave Citadel to found a laundry startup
Maria Cabral Menezes, 27, would work out before her job at Citadel every day. Her smelly gym bag gave her an idea for the company she's now building.
Maria Cabral Menezes developed a laundry startup called WashWise after experiencing frustration with smelly gym bags and re-worn clothes at Wall Street conferences. The entrepreneur, who previously held positions at JPMorgan and Citadel, noticed a lack of innovation in the detergent industry and aimed to create a laundry service tailored to modern lifestyles, such as daily workouts and frequent travel.
Her finance background helped her secure $1.2 million in pre-seed funding and attract investors, including those from the laundry industry and executives from JPMorgan and SoulCycle.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
