7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Plus, an exclusive bag of snacks to sprinkle on ramen, inspired by the iconic instant noodles. Japanese convenience stores are always coming up with exciting new ways to make hot food more interesting, and 7-Eleven is doing that right now with a brand new fried chicken inspired by the flavour of a beloved mini cup […]
7-Eleven Japan has introduced a unique new product to its hot food section – a doughnut-shaped fried chicken inspired by the flavor of tonkotsu ramen. This innovative offering, named "Okashina Chicken (Butamen Tonkotsu Flavour)," was created in partnership with Oyatsu Company's popular Butamen mini cup ramen brand. Butamen, which translates to "Pig Noodle," has been a long-running favorite since its introduction in Japan in 1993.
Known for its rich pork-bone broth, Butamen's tonkotsu flavor has become a best-selling product for Oyatsu Company.
The Okashina Chicken captures the essence of Butamen's tonkotsu flavor in a novel, fried-chicken form. Priced at 198.72 yen (approximately US$1.25), the snack is packaged in a distinctive "Butamen" paper design. Its unusual, doughnut-like shape, featuring a central hole, distinguishes it from other items in the hot food display. 7-Eleven has playfully marketed this product as a sweet, despite its savory tonkotsu-infused taste.
The concept behind this innovation is to make hot food more engaging and Instagram-worthy, potentially sparking a social media trend. With its striking appearance and promise of a nostalgic, richly savory flavor, the Okashina Chicken has already generated excitement among Japanese consumers. This new offering marks a bold step for convenience stores in Japan, providing a fresh and visually captivating way for customers to experience a beloved ramen flavor in a novel form.
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