Ukrposhta, Citrus launch pilot project to sell electronics via postal network

Ukrposhta, a national postal operator, has teamed up with Citrus, an electronics store chain, to launch a pilot project aimed at selling catalog goods through its postal network. The primary focus is on rural communities that typically lack electronics stores. Ukrainian postal operator CEO Ihor Smilianskyi announced the initiative on his Telegram channel.

The project addresses the economic challenge faced by large retailers in expanding into small communities, where demand is limited and opening a full-fledged store may not be profitable. Additionally, delivery to frontline settlements often poses safety concerns. The catalog, featuring around 140 items, includes small and medium-sized goods such as smartphones, headphones, household appliances, accessories, and other products.

Customers can place orders through a separate Citrus catalog, accessible both in printed form at post offices and in electronic form via postal staff. The delivery time is estimated to be between two to five business days after supplier confirmation, with a fixed delivery cost of UAH 50 per shipment. Orders can be paid for upon pickup at the post office, after the customer has inspected the item.

Ukrposhta emphasized that Citrus remains the seller of the goods, responsible for the product range, warranty, and service support. The company stated that this project marks a significant shift beyond traditional postal services, aiming to build a comprehensive omnichannel ecosystem where logistics, social, and financial services work together seamlessly.

In the second quarter of 2026, Ukrposhta reported a net profit of UAH 296.7 million, compared to a net loss of UAH 108 million in the same period of 2025. The postal operator operates 7,200 customer service points, including 2,000 mobile post offices that serve 21,300 settlements.