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Uber partners with Hong Kong firm to launch its first premium service outside US

Uber has partnered with a Hong Kong transport operator to launch its first premium service outside the United States, but local lawmakers have stressed the move is unrelated to the firm’s push for a larger licence quota under a coming regulatory regime. The US-based company partnered with Kwoon Chung Bus to introduce Uber Elite, which offers pre-booked rides in Mercedes-Benz vehicles for up to…

Uber partners with Hong Kong firm to launch its first premium service outside US

Uber has formed a partnership with Hong Kong transport operator Kwoon Chung Bus to introduce its first premium service outside the United States. The service, Uber Elite, offers pre-booked rides in Mercedes-Benz vehicles for up to six passengers, along with uniformed chauffeurs, airport meet-and-greet services, and other amenities.

Uber Elite aims to cater to business travelers, high-net-worth individuals, and corporate clients, with costs reaching into the high three-digit or low four-digit range. The drivers participating in the initiative are all from Kwoon Chung Bus’s limousine department and have completed six hours of training and an assessment. The fleet includes more than 100 vehicles, but initially, up to 50 will be allocated to Uber Elite, which can be adjusted based on demand.

The service is designed to provide high-quality travel experiences for passengers and has been informed by customer feedback. However, local lawmaker Adrian Pedro Ho King-hong stated that the move has no bearing on Uber's push for a larger licence quota under a forthcoming regulatory regime.

Written by urgent.news from South China Morning Post - Hong Kong's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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