Streaming Saves TV in Upfront, but Ad-Dollar Declines for Linear Are Significant
The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5.3%, according to an analysis of the annual sales market by Media Dynamics Inc., a consultancy that tracks ad spending. Spending on cable TV fell even more, with marketers cutting […]
We haven't written up this one. Variety has the full story — the link below goes straight to it.
