Something big just changed at Beyoncé’s SirDavis whisky brand
American singer and songwriter Beyoncé is now in control of her whiskey SirDavis, buying out LVMH’s stake and becoming the brand’s sole owner. While exact details on the sale have not been made public, Beyoncé first created the whiskey brand in collaboration with the luxury conglomerate’s alcohol division Moët Hennessy. The company also owns stake in luxury wine and spirit brands including Moët &…
Beyoncé has taken full ownership of her whiskey brand SirDavis, purchasing out LVMH’s stake and becoming the sole proprietor. First established in 2024 in partnership with Moët Hennessy, the brand pays homage to Beyoncé's great-grandfather, Davis Hogue, a moonshiner from Texas. With ties to Houston, the whiskey is blended and bottled there.
Since its introduction, SirDavis has received accolades such as Best In Class for American Whiskey at the 2023 SIP Awards and a Gold Medal at the 2023 New York International Spirits Competition. The whiskey industry has seen a surge in popularity, with the market expected to reach approximately $85 billion by 2028. Beyoncé's acquisition of SirDavis stands out from recent trends of celebrity-owned alcohol brands being sold, as she is opting to retain full control.
This move comes as LVMH's alcohol division, Moët Hennessy, experiences a resurgence after a period of declining interest in Champagne and Cognac.
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