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#SHOWBIZ: Joey Wong makes comeback with AI version of her iconic role

HONG KONG: It's been 22 years since Joey Wong retired from showbiz, but fans will finally get to see the screen goddess on their screens again.

#SHOWBIZ: Joey Wong makes comeback with AI version of her iconic role

Joey Wong, the iconic Taiwanese actress, is making a remarkable comeback to the entertainment industry with the use of her AI-generated likeness. After a 22-year retirement from showbiz, Wong has authorized the use of her likeness in a promotional short film titled Qian Ying, developed by Chinese internet technology company NetEase.

The film, which breathes life into Wong's youthful beauty from her peak career years, is set to appear as a digital NPC in the game Tianxia, marking the gaming industry's first AI-generated commercial with full authorization from a celebrity. This groundbreaking project has sparked mixed reactions among netizens, with some praising the innovative approach for allowing veteran actors to continue earning income without returning to acting, while others argue that the AI recreation, while faithful in appearance, may not fully capture the unique charisma that made Wong's performances memorable.

Brief written by urgent.news from New Straits Times's own syndicated text. Machine-written — it may contain errors, so check the original before relying on it.

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