Procter & Gamble Aims to Make Bladder-Leak Conversations Part of NFL Chatter
Football games have long stood as a welcome place for beer commercials. Now Procter & Gamble hopes they will also become a great roost for discussions of an inevitable byproduct of liquid intake: bladder leaks. The consumer-products giant plans a substantial campaign for its Always Discreet incontinence pads for women that will air largely during […]
We haven't written up this one. Variety has the full story — the link below goes straight to it.
