Payday has come to Fortnite, because today's cool gamers are 'discovering legendary IPs in entirely new ways'
The new game is called, literally and in totality, Heist Escape Roguelike: Payday Experience.
Fortnite is bringing a new twist to the Payday franchise with the launch of Heist Escape Roguelike: Payday Experience. This UEFN game, exclusive to Fortnite, reimagines the Payday experience as a progressive roguelike shooter. The game features three distinct heists - Jewelry Store, Bank, and Harbor - each composed of multiple unique rooms, offering players endless replayability.
Starbreeze Studios' chief growth officer, Matt Dixon, acknowledged that modern gamers are discovering iconic IPs in novel ways. He explained that integrating Payday into Fortnite's ecosystem through UEFN is a key strategy to attract new players and introduce them to the broader Payday platform.
While Payday 2, released in 2013, continues to thrive with consistently high concurrent player counts, Payday 3 has struggled. Despite updates, it seems Starbreeze is exploring alternative avenues for the franchise's future. In April, the studio unveiled a Roblox spinoff, Notoriety: A Payday Experience, followed by a VR game called Payday: Aces High. Heist Escape Roguelike: Payday Experience is now available in Fortnite, accessible via Island Code 8105-9005-4478.
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