Moyn Islam on why the best business plans challenge your assumptions
Every forecast looks reasonable before customers get involved. Revenue projections, launch dates and acquisition costs can all line up convincingly in a spreadsheet. Then the business enters the market. Customers hesitate, costs change, suppliers take longer than expected or demand comes from an entirely different direction. That does not make the original plan pointless. It simply means the plan…
We haven't written up this one. Gulf News has the full story — the link below goes straight to it.
