Mastercard Announces New Lead for Eastern Europe, Middle East, Africa region
Mastercard has announced that Yasemin Bedir has been appointed President of the company’s Eastern Europe, Middle East and Africa (EEMEA) region, effective 1 September. The company’s EEMEA region was expanded
Mastercard appointed Yasemin Bedir as President of its Eastern Europe, Middle East and Africa (EEMEA) region, effective September 1. Bedir, a 20-year Mastercard veteran, will lead the company's strategy, direction, and success across 81 countries. She succeeds Dimitrios Dosis, who was recently appointed Chief Commercial Payments Officer.
Bedir will oversee partnerships with retailers, fintechs, financial institutions, governments, and businesses. Sachin Mehra, Mastercard's Chief Business Officer, praised Bedir's ability to find the best in her teams and drive impact for customers and local economies. Bedir previously served as Division President for Eastern Europe for four years, navigating a complex geopolitical and regulatory environment.
She advocates for talent development and has built a collaborative culture at Mastercard. Bedir joined the company in 2007, gaining experience in various markets, including Turkey, Azerbaijan, and North America. She is a founder of the Professional Women Network and leads projects to help SMEs grow.
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