KT G launches ESSE at Istanbul Airport duty free

KT&G, a leading South Korean company, has introduced its global brand ESSE at the duty-free shops of Istanbul Airport in Turkey. ESSE, a globally recognized brand, accounts for one-third of all super-slim cigarette sales worldwide and is available in over 90 countries. The company reported approximately USD 770 million in global sales last year, surpassing KRW 1 trillion in annual sales, solidifying ESSE's status as KT&G's flagship global brand.

The product range at Istanbul Airport includes five variants: ESSE Blue, ESSE Change 4mg, ESSE Himalaya, ESSE Double Shot, and ESSE Change Double Orange. Istanbul Airport is one of the world's busiest airports, handling around 84 million passengers annually and serving as a key gateway for international travel between Europe, the Middle East, and Asia.

KT&G entered the Turkish duty-free market in June of the previous year, launching ESSE products at Antalya Airport. With this latest expansion into Istanbul Airport, KT&G has further strengthened its presence in Türkiye's duty-free market and engaged with international travelers. KT&G plans to continue expanding its global duty-free channels, focusing on the ESSE brand, to boost its competitiveness and influence in the market.

The spokesperson emphasized that this move offers consumers worldwide an opportunity to experience KT&G products in Istanbul Airport duty-free.