Isembard founder: We're a politician's "wet dream"
At the tail end of London’s Bakerloo tube line, heading towards a north-west London suburb called Harlesden, the whirring sound of manufacturing, from rotating electronic motors to cooling fans, can b...
In the bustling industrial area near Bakerloo Tube line in Harlesden, north-west London, Isembard, a UK-based tech startup, is making waves in reindustrialisation and reshoring industries. The company's CEO, Alex Fitzgerald, a former Army reservist, has opened Isembard's first factory in January 2025, with plans to expand to 25 factories by the end of the year, including locations in the US, France, Germany, and soon, Ukraine.
Isembard specializes in developing small high-tech factories, combining reindustrialisation and reshoring with software and AI. The company's flagship product, MasonOS, is an AI-powered software that streamlines operations, from orders, design, tracking, goods, and scheduling, ensuring full visibility of the supply chain. This innovative approach addresses the decline of the $1 trillion-a-year component manufacturing industry as independent family-run businesses disappear, while rising demand from companies and governments for precision component parts for critical industries.
Isembard's customers include prominent tech and defense firms like Anduril, Tekever, ARX Robotics, and the UK government. The company's AI-powered systems enable the rapid and cost-effective manufacturing of precision components for a range of industries, including space, defence, and robotics. By offering a hybrid model of company-owned and franchised factories, Isembard aims to make the process of setting up a high-tech factory quick and affordable, with first franchisees like Shawn Rowcliffe expressing their excitement about building something on their own with support.
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