"I'm sure you're going to watch it because everyone is" - GTA 6 premiering on Netflix represents Rockstar "trying new things", says Take-Two boss
One of the most surprising things about Rockstar's Grand Theft Auto 6 trailer tease last week was word that it will premiere on subscription-based service Netflix - a move I can't ever remember another game company doing. Read more
Rockstar's Grand Theft Auto 6 trailer tease last week caught many by surprise with its announcement that it will premiere on Netflix, a move unprecedented for a game company. The extended look trailer will also be released later on YouTube, but for a brief period, it will be exclusive to Netflix. Strauss Zelnick, CEO of Take-Two Interactive, told IGN that Rockstar felt a Netflix release would be a great way to showcase the extended trailer.
He did not disclose the deal's specifics, but he did mention that it is expected to bring in significant revenue. Zelnick believes this is an example of Rockstar trying new marketing strategies, and he hopes there will be more of such initiatives in the future. The trailer's content remains a mystery, but Zelnick suggested it will focus on gameplay, as a lengthy montage would be unnecessary.
Zelnick emphasized the importance of Netflix subscriptions and expressed anticipation for the trailer's release, stating that everyone will watch it. Grand Theft Auto 6's release on November 19th marks the biggest video gaming event of the year, and many titles have adjusted their launch dates to avoid competing with it. The industry eagerly awaits whether GTA 6 will meet the high expectations and become the blockbuster people anticipate or face disappointment.
Written by urgent.news from Eurogamer's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
