How Levi’s and Uniqlo are using a ‘fix it, don’t ditch it’ sales strategy to appeal to Gen Z
Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy. But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to appeal to young consumers who want to save money and the planet . While luxury fashion houses and select specialty retailers like Patagonia and L.L. Bean have…
We haven't written up this one. Fast Company has the full story — the link below goes straight to it.
