‘How culture, creators shape conversation’ top discussion at Digital PR summit

The Nigeria Digital PR Summit, set to take place in Lagos from October 15 to 16, will bring together industry professionals to explore the impact of culture and creators on public conversation. With technology continually evolving, marketers are seeking to stay ahead of the curve by attending courses and conferences to adapt their strategies. Registration for the event is now open.

This year’s summit will focus on how culture and creators are now shaping public conversation and what this shift means for PR practices. As audiences increasingly trust creators alongside traditional media, PR practitioners require a new playbook. The summit will feature sessions to examine how brands and institutions can build influence within Nigeria’s creator economy, as well as the shifting architecture of cultural relevance.

Practical frameworks for collaborating with and measuring the impact of creator-led communication will also be addressed.

Attendees can expect keynote addresses, panel discussions, breakout sessions, fireside chats, masterclasses, and structured networking opportunities. The Digital PR Awards Night will recognize teams and professionals who have made groundbreaking campaigns and innovative contributions to Nigeria’s digital PR landscape. Upticomm Marketing, the summit organizer, believes the event will provide attendees with valuable insights to help them reskill and network in the fast-changing digital landscape.