GTA 6 Boss Says More People Are Pre-Ordering the $100 Version of the Game

Grand Theft Auto 6 fans are pre-ordering the more expensive Ultimate Edition of the game rather than the cheaper standard version, according to Strauss Zelnick, CEO of Rockstar's parent company Take-Two Interactive. Speaking with CNBC, Zelnick revealed that sales of the premium edition are skewing in its favor, suggesting that avid consumers are leading the charge in pre-orders.

He also touched upon the possibility of holiday discounts, noting that Rockstar Games has maintained strong pricing with GTA 5 for years, and therefore, fans shouldn't expect deep discounts anytime soon. The Ultimate Edition includes exclusive digital content and costs $100 more than the standard $80 edition. Zelnick emphasized that the pricing for GTA 6 reflects its value, describing it as a bargain due to Rockstar Games' reputation for overdelivering on game content.

The company has also addressed the lack of a disc in the game's packaging, stating that it's not necessarily a damaging factor for sales. Grand Theft Auto 6 will have its first extended look on Netflix later this month, followed by staggered releases on YouTube and social media platforms.