Gov't to register state-certified trademarks worldwide to stop counterfeit cosmetics
Powered by viral social media trends and precise skin care routines, Korean cosmetics have transformed from a regional favorite into a multibillion-dollar global juggernaut. But as products from top brands flood medicine cabinets from East Asia to Western Europe, an increasingly sophisticated illicit market is following right behind, threatening both consumer safety and the industry’s reputation.…
The South Korean government is set to register state-certified trademarks across the globe in a bid to combat the proliferation of counterfeit cosmetics, which have become a significant threat to both consumer safety and the industry's reputation. The rise of counterfeit products on major e-commerce platforms such as Amazon, eBay, and TikTok Shop has prompted authorities to intensify their efforts in a worldwide anti-counterfeiting campaign.
Instead of solely relying on conventional legal measures, government agencies are developing a comprehensive defense strategy that leverages advanced technology, particularly artificial intelligence (AI). Specialized firms utilizing AI tools are actively monitoring digital marketplaces globally to identify and remove fraudulent listings.
This multi-faceted approach aims to preemptively intercept counterfeit cosmetics before they reach consumers, thereby safeguarding the integrity of the K-beauty industry on an international scale.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
