Google is testing an AI-first homepage, and the Search button is reportedly taking a back seat
Spotted on Chrome, Edge, and Comet, Google's new homepage layout swaps its iconic Search button for three AI-first shortcuts.
Google is reportedly testing a new AI-focused homepage on select signed-out users, with the traditional Search button reportedly taking a backseat. The experimental layout features three dedicated AI-first buttons: Create images, Ask about files, and Brainstorm, situated below the horizontal search bar. Notably, the AI Mode button remains within the search box.
The Ask about files and Brainstorm features reportedly function without requiring a login. Creating images, however, is currently limited to signed-in users due to computational costs. The new layout has been observed by multiple browsers, including Chrome, Edge, and Comet on Android. Despite the absence of the Search button, the "I'm feeling lucky" button is still present.
The scope of this design shift remains unclear, as it only appears for logged-out visitors and depends on factors like location, browser, and session. The transition away from the classic Google homepage may be a part of an A/B test to gauge user response to the AI-first approach, reflecting the tech giant's growing emphasis on artificial intelligence.
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