From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread
AgenciesEncouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy. But in-store repairs and sewing workshops are becomin...
Clothing brands Uniqlo, Levi Strauss & Co, and Primark are adopting repair and sewing workshops as part of their retail strategy to attract young consumers who prioritize both cost savings and environmental sustainability. These programs aim to help Gen Z shoppers learn practical skills to mend their garments, thereby reducing waste and extending the lifespan of their clothes.
Levi’s recently launched a handstitching course for high school students, while Primark hosts free "Love It For Longer" workshops teaching skills such as replacing zippers and buttons. These efforts align with the broader industry's push to reduce textile waste and combat climate change, although experts note that such practices remain insufficient to offset the rapid growth in clothing production and consumption.
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- From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread winnipegfreepress.com
