From gold and LIC policy to SIPs and crypto: How investment habits changed from Boomers to Millennials to Gen Z
Modern Indians are redefining investment strategies; rather than saving first, the youth now prioritize their financial goals before choosing investment products. This evolution signifies a desire for financial independence, allowing individuals the liberty to make choices unburdened by financial strain. The advent of technology and improving accessibility to investment options has significantly…
In 1994, a young woman named Pratap Kumar began saving a few hundred rupees a month in a recurring deposit at HDFC in Kolkata. She had no knowledge of the stock market or digital investment tools. Three decades later, an 18-year-old named Jayati Ghosh was already investing through her father's demat account, even though she was under the legal age to open her own account.
This story encapsulates the transformation of investment habits in India, from the cautious savings of the Boomer generation to the diverse and tech-savvy strategies of Millennials and Gen Z.
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