Evolve your marketing with new AI tools

Google is introducing new AI-powered tools to help marketing professionals analyze data and make smarter decisions more quickly. These features are being rolled out across Google Ads and Google Analytics. Users can now access AI-powered summaries on their homepages, create visual reports with simple text prompts, and benchmark their performance against similar businesses.

Google Ads users can generate custom insights based on their prompts, while Google Analytics now provides AI Overviews at the top of the homepage to give instant summaries of important updates since the last login. These summaries can be set up to send notifications via phone or email at a frequency that suits the user.

The revamped Google Ads homepage features AI-powered insights cards tailored to each business, highlighting timely context to help make informed strategy adjustments. Dashboards in Google Ads (planned for Google Analytics soon) will transform raw data into clear visualizations through simple text prompts, automatically generating real-time summaries explaining the reasoning behind the data.

A new benchmarking feature compares campaign performance against anonymized averages from similar businesses, enabling users to refine their strategies with confidence. Built with Gemini, these AI tools aim to move marketers from insight to action even faster, assisting them in making data-driven decisions and staying in control of their growth.

Kevin Marshall, Paid Media Director at Gardyn, highlights the importance of speed in analyzing performance and making timely adjustments, praising the new AI tools for providing that speed.