Elon Musks X revamps its creator monetization program with Original Content Rewards
X is rolling out a new program called Original Content Rewards to replace its old monetization program.
Elon Musk's acquisition of the former Twitter, now known as X, has sparked criticism over the overall quality of content on the platform, partly due to the Revenue Sharing program. In response, X has decided to discontinue its current Revenue Sharing program and introduce a new monetization program called Original Content Rewards. This program aims to reward creators who contribute original ideas, expertise, reporting, creativity, and commentary to X.
X explains that the best content on the platform goes beyond merely resharing existing material; it adds something unique. The announcement highlights the ongoing issue of devaluing content on the platform, as monetized users were sharing screenshots of other users' content, re-uploading videos, and attempting to profit from others' work. Other platforms, such as YouTube, have stricter policies against spreading stolen content, which seems to be the direction X is taking with its new program.
The current Revenue Sharing program will continue until September 7, with final payouts expected around September 11. Starting September 8, creators can enroll in the new Original Content Rewards program. To qualify, users must be paying X subscribers (Premium, Premium+, or Premium Business) and have a minimum of 500 verified followers or 500,000 Home Timeline impressions from verified users in the last 90 days.
The impressions must be unique and visible in at least 50% of the post; accounts found sharing disinformation, using bots for views, or soliciting engagement could be disqualified from the program.
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