Driven: A new streaming service aiming to bring fans inside motorsport
Driven, a first-of-its-kind streaming service, announced its beta launch on Monday with a simple premise. Bringing communities inside the world of motorsport. The new streaming platform, aimed at motorsport fans around the globe, began its journey today with 10,000 users as part of the beta launch. In conjunction with the beta launch Michael George, the […]
NORTHAMPTON, ENGLAND - JULY 1: Former racing driver and current Aston Martin Team Ambassador Jenson Button is among three motorsport icons lending their expertise to a new streaming service called Driven. The beta launch of the platform, which aims to bring fans directly into the world of motorsport, kicked off with 10,000 users.
Michael George, the founder and CEO of Driven, announced that Ben Collins (known as The Stig from Top Gear), Ant Anstead (from the British series Wheelers Dealers), and Jenson Button will serve as consultants and creators, producing original series to engage automotive fans. George emphasized the importance of community in the announcement, stating that Driven is designed to put the audience at the center of the experience, allowing fans to create content and shape the platform.
The service will offer premium original programming, creator-led storytelling, social community, commerce, education, and live experiences, all in one destination for motorsport enthusiasts to watch, participate, and connect. Interested users can join the beta launch at www.getdriven.co, where they can access the platform across various devices, including iOS, Android, desktop, and smart TVs.
Written by urgent.news from SB Nation's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
