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Can You Trust AI to Tell You Which Brands Are Sustainable?

A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands' online reputations and how users phrase their questions matters more than actual environmental performance.

Can You Trust AI to Tell You Which Brands Are Sustainable?

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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