Bose CEO Lila Snyder on the fight for high-quality audio
Today, I’m talking with Lila Snyder, who is the CEO of Bose. You certainly know Bose — it’s one of the most famous brands in all of consumer tech. The company started 60 years ago selling speakers to consumers, and its focus on research and development has led it to be a leader in both […]
Bose CEO Lila Snyder discusses the company's transformation and expansion into the B2B market. After being on the show four years ago, Snyder has restructured Bose, selling divisions and acquiring high-end audio brands. The company now focuses on licensing its core technology to other businesses. This shift has led to challenges in adapting to a software-based structure, but Snyder believes it opens new opportunities.
Bose's technology is now being used in various products, such as Motorola's earbuds, Xreal's XR glasses, and motorcycle communication devices. By expanding into the B2B market, Bose aims to bring high-quality audio to a broader range of products and devices, including those that may disrupt the headphone market in the future.
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